A recent Pew Research Center report in FacTank, analyst, Drew DeSilver, wrote the article, "Economic impact of back-to-school a matter of debate" which examined the effect of the end of summer purchases by families to prepare children and college students to return to class in fall.
The article cites research done by the National Retail Federation. The second
biggest spending season of the year is “back-to-school.” The total
back-to-school spending this summer will be $72.5 billion with $26.7 billion
spent by families with school-aged children, an average of $634.78 per family.
The amount spent on back-to-school by families with college students will be $45.8
billion or an average of $836.84 per family. The total spending for the same season in 2012 was $83.8 billion, $11.3 billion more than this year's estimates.
Read more:
http://www.pewresearch.org/fact-tank/
http://www.pewresearch.org/fact-tank/2013/08/14/economic-impact-of-back-to-school-shopping-a-matter-of-debate/
http://www.pewresearch.org/author/ddesilver/
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