Data from the Pew Research Center demonstrate how different Asian American groups identify themselves. Overall, 62% of all Asian Americans usually describe themselves by articulating their country of origin. 19% refer to themselves as Asians or Asian Americans, and 14% identify simply as Americans.
Between Asian groups, however, there is some variation in the ways individuals identify. About three quarters of both the Vietnamese and Korean populations identify with their country of origin. Indian, Chinese, and Japanese Americans exhibit the smallest percentage of individuals who identify with their country of origin (six in ten).
Another way to look at the data is by distinguishing the foreign born population of Asian Americans from the native born population of Asian Americans. Among the foreign born, seven in ten identify with their country of origin, while only four in ten in the native born population will do the same. Conversely, a mere 9% of foreign born Asians describe themselves as American, but 28% of the native born call themselves as American.