Monday, June 21, 2010
Professors and Social Media
Steve Kolowich fron Inside Higher Ed finds that data from a new survey suggests that 80 percent of professors, with little variance by age, have at least one account with either Facebook, Twitter, YouTube, Skype, LinkedIn, MySpace, Flickr, Slideshare, or Google Wave. Nearly 60 percent kept accounts with more than one, and a quarter used at least four.
Designed by the Babson Survey Research Group, with support from New Marketing Labs and the publishing giant Pearson, the survey netted responses from 939 professors from colleges in Pearson’s network of two- and four-year colleges. Most said they teach in undergraduate programs, and more than a third reported teaching online or blended courses. Demographically, the respondents did not skew strongly to a particular sex, discipline, professional rank, or age, says Jeff Seaman, co-director of the Babson group, a research organization that also does work with the Sloan Consortium.