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| From Nielen's Report on Mobile Consumers |
Nielsen reports
that smartphones are most popular among the younger and higher income
demographics in America. 81% of
those aged 18-24 and earning over $100,000 possess a smartphone representing
the highest usage of any age and income category. Overall, smartphones are a popular product: 60% of those
aged 25-34 and making less than $50,000 still own a smartphone; and 72% of
Americans aged 25-34 earning between $50,000 and $100,000 possessed one. In early 2012, smartphones achieved the majority share of users in the mobile phone market, and today, 55% of cell phone owners have a smartphone. Additionally, women are more likely to use
apps frequently. While men retain the greater share of app users, 58% of women actually rank in the top
third of app users. Finally, consumers
continue to embrace the iOS and Android operating systems. In May of last year, the number of Android
and iOS users topped off at 49 million, but this figure pales in comparison to
the number of users by May of 2012: 90 million.
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